How to be Physically Fit by Doing Physical Exercises

What is physical exercise? There are no other safe options to be physically fit but to do physical exercise. But first what is physical exercise? Physical exercise is any bodily activity that increase or maintain physical fitness. To be able to do physical exercise you need healthy body, endurance, strength, flexibility, balance, etc†¦ It helps ourselves to be healthier, and we should do this regularly to maintain or to improve our body and health. Being Obese is really hard like you always get bullied in school, hard finding clothes, hard to breath, and etc†¦ If you are overweight physical exercise can really solve your problem you just really need to persuade yourself to be normal weight. Doing†¦show more content†¦You need to put you gym clothes like your jogging pants, tank top, supporter, and you must always bring towels and water. You may also bring your Ipod or MP3 so you don’t get bored while working out. If you are new to the gym you may hire a personal assistant to help you, or if you have a friend that is regularly go to the gym you can ask for their help. You must take it easy when it is your first time to go to the gym, you can just workout for just one and a half hour and try to make it longer while you are improving. Don’t worry if your are having body ache after a few days going to the gym because it is really normal the only cure for that is just doing it regularly so your body can get use to it. And don’t forget to obey the rules in the gym like shutting down the machine after using it, respect other people, placing the weights in the proper place, don’t be too noisy, and don’t fight with the people inside the gym. When lifting weights in the gym, always make sure that there is an assistant that will help you if you can’t be able to lift the weights already. Outdoor If you can’t afford to go to the gym and you want to be physically fit there are no reason for you not to be physically fit. You can also do some physical exercise like I said awhile ago, you can do jogging, walking, running, biking, and other things. In jogging, walking, runningShow MoreRelatedWhat It Means to Live An Active and Healthy Lifestyle1246 Words   |  5 PagesActive and Healthy Lifestyle By James Smallhorn-West What does it mean to be active and healthy? Does it just mean that you have good health? Did you know that on average, only 13% of men are physically fit, but 69% of men believe that they are physically fit? It is very important to stay in shape. Living and active and healthy lifestyle is beneficial in many ways to not only yourself but to those around you. Being active and healthy does not have to be hard; it is just aRead More The Importance of Physical Exercise Essay593 Words   |  3 PagesThe Importance of Physical Exercise What is exercise? The actual definition of exercise is; to use repeatedly in order to strengthen or develop, but to make it simpler, exercise is doing programs and workouts to keep fit, for example, running, hiking, bicycling, and any active sport. Most Americans do little or no exercise during work or rest hours. Today there arent many jobs requiring intense physical activity. Instead of walking, people use automobiles or public transportation. InsteadRead MoreExercise On My Body, Soul, And Mind1460 Words   |  6 Pagescontinued, and my time for individual exercise only decreased as I got into high school. I was able to stay relatively fit by doing sports during school, and so I did not take as much time to exercise on my own outside of extracurricular activities. Exercise not only helps people improve their physical condition, but it also improves aspects regarding the soul and the mind. Even without any outside evidence, through past personal experience, I can say that exercise has an impact on my body, soul, andRead MoreNegative Body Image Essay1032 Words   |  5 Pageslower amount of activity, which can result in obesity. Being fit helps people have a positive body image, health benefits, and higher amounts of activity. Whether youre fit or not, both can greatly affect you. Being fit and unfit differs in many ways such as; body image, health, and the amount of activity each person does. Body image is defined as the subjective picture or mental image of ones own body, which greatly differs among fit and unfit individuals. Body image has a powerful affect on allRead MoreEffects Of Physical Activity On Children s Health1460 Words   |  6 PagesBenefits of Physical Activity in Youth Children’s health is something that is very important and people need to become more familiar with how to get their youth healthy and how to keep them healthy. Children need physical activity on a daily basis to stay mentally and physically fit. There are nine primary studies done between sedentary behavior and mental health. Having a high level of sedentary behavior negatively impacts your health. Physical activity has potentially beneficial effects for reducedRead MoreThe Effects Of Physical Education On Children1594 Words   |  7 Pagesbetween the physical fitness of children and their cognitive ability and come to the conclusion that exercise is crucial to the development and cognitive ability of children. It is estimated that almost 48 percent of schools in the U.S. do not have physical education class. In order to increase the education levels and decrease the obesity levels in children, the U.S. needs to begin implementing more rigorous physical activity in the schoo ls. We can do this by increasing the physical education requirementsRead MorePros And Cons Of Exercise1116 Words   |  5 PagesEXERCISE: HELPING OR HINDERING? Throughout the years studies have shown that exercise habits have changed; conveniently, so has the overall health of humanity which may lead to one questioning if there is a direct correlation between these two instances. It is easy to assume that this is true due to the simple analysis that if one were to stop being physically active then he or she would be â€Å"out of shape.† Is there enough evidence to show that exercise can harm the body, or that someone’s scheduleRead MoreSocial Darwinism in the 1920s and the Movie College by Buster Keaten944 Words   |  4 Pagesthe fittest is showing that the body is more important to fit in society. Also, the physical fitness is considered as the key of success and a way to fit in society, if someone is not physically fit he will be isolated. The movie â€Å"College† (1927) by Buster Keaton, presents the idea of physical culture in college life and how fitness is a key of success which leads efficiency in society. During the 1920’s people thought that if the body is fit it is going to reflect to the mind and if there is fitnessRead MoreWatching Tv And Play Video Games1621 Words   |  7 Pagesmajor circumstances in that our children have become less physically active. At an early age, kids start to learn how to operate a computer, watch TV and play video games. Having technological skills is now indispensable in our lives because many things have turned â€Å"computerized,† evidently is that our children are depending on these types of entertainment preferably than getting up and physically exercising to entertain themselves.By doing that it will make a positive effect on that child for theRead MoreThe Benefits of Physical Activity Essay920 Words   |  4 PagesStudies have shown that one who is physically active has higher chances of living longer. Del Sanden writes in his article on Exercise Statistics, People who engage in physical for 7 hours per week have a 40 percent lowe r chance of dying early than people who are active for less than 30 minutes a week. This statement is one of the many statements in his article proving the importance of fitness; it has the ability to enhance quality of life. Regular exercise can lower the risk of many diseases

Investigating The Correlation Between Non Financial Factor...

4.1. Sample Origination There are three main sources of information used in this study. First, since valuation details are often highly confidential, the only reliable source is the proprietary research compiled by Pitchbook, where I’ve gathered the information relating to the company and in the investment round. Data gathered from Pitchbook provides the names of the founders, date of establishment, date of investment round, investment round size, and valuation of the company at the time of investment. This data is used to derive the regression model analysing the relationship of the human capital of the founding team and valuations placed by the VC investors. The dataset for the regression model intended to investigate the statistical relationship between the non-financial factor and valuation is collected from Pitchbook. Since valuations in VC rounds are often highly confidential, the sample size is quite small, including 107 companies with 230 founders in total. However, as elaborated in section 4.3, the descriptive statistics for the two separate datasets demonstrated that the dataset is representative of the larger start-up community. For the logistic regression analysing the probability of successful investment, as defined by an exit via MA or IPO, I rely on data compiled by Crunchbase, a database dedicated to VC funding, start-up companies in the high-tech sectors (technology and biotechnology). Crunchbase provides the data relating to the company, including theShow MoreRelatedThe Huge Loss Of Volkswagen Ag ( Fra )2069 Words   |  9 PagesIn 2015, between September 18 and September 28, the market capitalization of Volkswagen AG (FRA: VOW) fell from $95 billion to $60 billion. This staggering loss is not commonly seen in stock markets, especially in â€Å"blue chips† companies. The massive loss in share price is linked to the emission cheating scandal shaking the fundamentals of one of the biggest car manufacturing in the world. Even months after the occurrences the environmental, governance and social impacts of such misbehavior from Volkswagen’sRead MoreIntangible Asset Accounting and Accounting Policy Selection in the Football Industry85391 Words   |  342 Pagesbe properly acknowledged. Further distribution or reproduction in any format is prohibited without the permission of the copyright holder. ABSTRACT The main aim of this thesis is to evaluate the feasibility of intangible asset accounting in financial reporting with particular reference to the football industry. It also examines related accounting policies. Lack of reliable measurement is the major obstacle to the recognition of intangible assets. The measurement of intangible assets is problematicRead MoreThe Relationship Between Oil Prices And Stock Market Returns Date2313 Words   |  10 PagesEmpirical studies on the relationship between crude oil prices and stock market returns date all the way back to the early 1970’s. Jones and Kaul (1996) have found a negative relationship between the oil prices and stock market returns. (Nandha and Faff, 2008; Sadorsky, 2001) Supports the fact that oil price changes also have been seen to have a positive effect on oil and gas industry returns. There have been many variables affecting the way in which this correlation is looked upon. Narayan and SharmaRead MoreCorporate Tax, Cost of Debt, Cost of Equity and Capital Structure: a Case Study of Reits and Conventional Real Estate Firms in the Uk8383 Words   |  34 Pageschanges in several variables of REITs and Non-REITs in the pre- and post-treatment phase. This setup enables me to establish empirical results of the given relationship in the absence of changes in exogenous determinants. I find that the cost of debt of REITs rises by just above 30 percent compared to that of Non-REITs. Moreover, the results show that whereas REITs financed a 21 percent increase in total assets with an almost 50/50 debt to equity ratio, Non-REITs financed a 41 percent increase in totalRead MoreCompany Valuation Report for Bp20320 Words   |  82 PagesBAFI 1045 Investment | Company Valuation Report BAFI 1045 Investment Group Assignment | Company Valuation Report | BP 2 Executive Summary BP p.l.c. is an energy company with an upstream business of extracting crude oil and downstream business of providing processed energy to companies. It is listed in both the New York Stock Exchange (NYSE) based in the United States of America and the London Stock Exchange (LSE). BP is based in London and they carry out oil prospecting extraction andRead MoreEssay about Google Analytics2622 Words   |  11 PagesConcept A. What type of opinion did the auditors issue on Google’s financial statements for 2007? What is the date of the audit opinion? Explain why the opinion date is different than the date of the financial statements. Ernst amp; Young provides an unqualified opinion following their review of Google’s financial statements. They state that Google has performed effective internal control over their financial reporting, but they do go onto state that they changed their accounting methods inRead MoreSwot Analysis : Stock Market5039 Words   |  21 Pagesoverall), by using this information. It deals with one of the most fundamental and exciting issues in finance –why prices change in security markets and how those changes take place. It has very important implications for investors as well as for financial managers (Jonathan Clarke). The efficient markets hypothesis (EMH) suggests that profiting from predicting price movements is very difficult and unlikely. The main engine behind price changes is the arrival of new information. A market is said toRead MoreDoes Study of the Information Content of Profits Announcements Explain Why Firms Use Particular Accounting Practice? Does It Help to Predict Which Firms Will Use Particular Accounting Practices?10615 Words   |  43 Pagesalthough earlier research had relied on empiricism in that it sought to establish â€Å"theory† from best practice, the emphasis after 1970 was on a more systematic use of empirical evidence. This was largely made possible with the availability of large financial databases to which sophisticated statistical techniques were applied to test hypotheses. This, in turn, was greatly facilitated by the increasing availability and use of computers. 1 The Australasian Accounting Business Finance Journal,Read MoreDanshui Essay10393 Words   |  42 Pagesalthough earlier research had relied on empiricism in that it sought to establish â€Å"theory† from best practice, the emphasis after 1970 was on a more systematic use of empirical evidence. 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Corporate System Continuous Innovation

Question: Discuss about the Corporate System for Continuous Innovation. Answer: Introduction: The company Google Inc. was established in the year 1996 by two computer science students, Larry Page and Sergey Brin. Both of them developed a technology namely Page Bank which ensured them to evaluate a relevancy of the specific website. They also realized that a specific search engine which is based on the algorithm of PageRank will be very effective at getting better and right outcome than current search engines. Therefore, the concept became the foundation for their search engine which was launch in 1997 (Steiber Alnge, 2013). The company also incorporated formally in 1998. The company got its name from "Googol" which happen to be a maths equivalent of the number one along with hundred zeros. The growth of the company is rapid but it always tries to maintain a culture of the small organization. The concept of Googleplex assisted and also nurtured the atmosphere of collegiality and innovation along with a workout room and extracurricular room. Sophisticated computer tools were established on wooden doors which were later supported by sawhorses (Jain et al, 2013). Weekly games of hockey were organized and staff meetings every week were held in open space. The major amount of revenue comes from advertising through a search engine and its programs like AdSense because of which ads are placed on so many websites. The present business model for the company is advertising and the search engine come under the number 1 position in the market. This is important to note here that the company has become synonymous with a search engine (Cusumano, 2010). In fact, Google is used in the routine lives instead of search on the internet. Another part of the company's immensely successful plan is based on innovation and this can be shown in various products as well as services that Google consist as a part of its brand. Products and Services Following is the list of current and upcoming Google Products: - Internet search engine Email News aggregator Cloud storage for businesses as well as consumers. Websites for watching videos Cloud computing for organizations Calendar Web browser Smartphone and tablet operating system Thermostat Laptops and desktop computers. Internet services Almost sixty percent of total internet-based search is actually owned by the Google. The company has a number of products and application as mentioned above. In fact, as per the marketing department of the company, everybody in the world can be considered as their target market (Conte Vivarelli, 2014). Therefore, the marketing strategy is not entirely bound within the setup of a group of people or any particular location. It is actually challenging to an idea about the company main focus to get the return and competitive edge. The vision statement of the company is to provide the access to the information of the world in a single click. The nature of the business is the direct display of the vision statement. The company's vision statement focuses on three important variables mainly world's information, one click and finally accessibility (Jain et al, 2013). The organization is mainly known for its effective products like a search engine that meet the particulars of the vision statement. The leadership of the company in the market meets the rule of universal accessibility element of the current mission statement by making the product of the company used widely. There are a number of innovative strategies that further contributes to the overall capacity of the company to be able to maintain the current leadership in the market (Minakov, Minakova, Galstyan, Shiyanova, 2015). Critique of the Top Management Team on Entrepreneurial Mindset The company is primarily base its strategies on innovation and the company never tried to guard it as a secret. In fact, the company openly shared the data with the public and the company also codified with a set of principles which are "Nine Principles of Innovation". Execution of important sections of the company's nine principles of innovation by any other company is considered as a wise decision and effective usage of the principle as a foundation is for fostering innovation in organization and product development (Bowonder, Dambal, Kumar Shirodkar, 2010). Following are the nine principles of innovation proposed by the company Google: - Innovation can be welcomed from any direction. The main aim should be on the final user It is important to think 10x level, not10%. The culture must be open enough to bet on technical insights. Ship and iterate It is equally important to accept the failure and there should be no stigma associated with it (Markoff, 2010). Default to open which means it is crucial to be open to new idea and innovation from any corner of the world. Twenty percent time The company must have a relevant mission. Proposed Strategy for Entrepreneurship and Innovation The proposed strategy for the company is to change the vision and mission statement as per the huge variety of the products offered by the company. The organization now also provide the new set of products, like Google Glass and Google Fibre. But, the vision and mission statement remains similar (Westerlund Leminen, 2011). Therefore, the change must show the present diversification of the products of the company. Under ideal circumstances, the vision statement must show the future situation of the organization along with consideration for the present diversified business. The company follows a unique or distinct culture that starts with the founders. The culture is based on informality, innovation, and creativity which can be observed throughout the organization via artifacts that are with the company. It can have seen in every aspect of the business ranging from the way employees greet or address on another as "Googlers" or where the head office of the company is situated in a different and a fun place that looks more like an office or the way company work with the workforce by giving them so many benefits and perks (Chang, 2011). The recommendation for the company is to recruit more experienced people in the place of good academic outcome to have an ideal culture. The experienced workforce has faced so many different kinds of cultures from other companies and will be able to bring a better culture for the company. This way, more experienced workforce can also become the mentor for less experienced employees to increase the level of productivity (Eaton, Elaluf-Calderwood, Srensen, Yoo, 2011). Tacit and explicit information is crucial and must be acquired by the whole workforce. Many employees of the company have the academic record and this is why they have good explicit knowledge. However, they majorly lack tacit knowledge which can be acquired only through right action or from experienced people. References Bowonder, B., Dambal, A., Kumar, S., Shirodkar, A. (2010). Innovation strategies for creating competitive advantage.Research-technology management,53(3), 19-32. Chang, C. H. (2011). The influence of corporate environmental ethics on competitive advantage: The mediation role of green innovation.Journal of Business Ethics,104(3), 361-370. Conte, A., Vivarelli, M. (2014). Succeeding in innovation: key insights on the role of RD and technological acquisition drawn from company data.Empirical economics,47(4), 1317-1340. Cusumano, M. A. (2010).Staying power: Six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more). Oxford University Press. Eaton, B., Elaluf-Calderwood, S., Srensen, C., Yoo, Y. (2011). Dynamic structures of control and generativity in digital ecosystem service innovation: the cases of the Apple and Google mobile app stores.London School of Economics and Political Science. Jain, A., Ong, S. P., Hautier, G., Chen, W., Richards, W. D., Dacek, S., ... Persson, K. A. (2013). Commentary: The Materials Project: A materials genome approach to accelerating materials innovation.Apl Materials,1(1), 011002. Markoff, J. (2010). Google cars drive themselves, in traffic.The New York Times,10(A1), 9. Minakov, V. F., Minakova, T. E., Galstyan, A. S., Shiyanova, A. A. (2015). Time constant of innovation effects doubling.Mediterranean Journal of Social Sciences,6(3 S6), 307. Steiber, A., Alnge, S. (2013). A corporate system for continuous innovation: the case of Google Inc.European Journal of Innovation Management,16(2), 243-264. Westerlund, M., Leminen, S. (2011). Managing the challenges of becoming an open innovation company: experiences from Living Labs.Technology Innovation Management Review,1(1).

Robert Barry Essay Example

Robert Barry Essay The artist Robert Barry states that â€Å"nothing keeps renewing itself the way art does† the meaning behind this statement can be supported by analysing the still life or vanitas of painting in western culture whilst looking through the post-modern frame. The use of the post-modern frame is to primarily analyse and interpret an artwork, taking into account the post-modern and temporary influences and how this many affect the making amp; meaning of the artwork. It is used to examine how changing the context of works can influence the interpretation of the artwork overall. In other words, it could be described as taking something old and making it new. Flemish still life’s were some of the earliest recorded still life paintings. The earliest being Hare (1502) by Albrecht Durer and Dead Bird (1504) by Jacopo de’barbari. As a result of the protestant revolt against the Church of Rome, religious painting declined immensely and encouraged the re-emergence of the Still Life genre in Northern Europe. The development of the genre came with the introduction of allegories into still life through the use of religious or quasi-religious symbolism. This in turn widened its appeal. This was where the birth of Still Life was formed which is the comprised arrangement of symbolic objects designed to remind the viewers of their materialistic place on earth and not to abuse that place in order to receive deliverance from sin. Flemish vanitas artists often used to technique of â€Å"Trompe L’oeil† or â€Å"Trick of the eye† to further the feeling and tone of their creations and help the audience relate to it more with the detailed symbolism that conveyed the meaning behind the painting. We will write a custom essay sample on Robert Barry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Robert Barry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Robert Barry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Vanitas commonly used symbols that signified death (skull), time (melted candle, hour glass, rotting fruit or dust) or vanity (mirrors, materialistic treasures that defined ones wealth). All these symbols came together to create an allegory behind the painting, some symbols having allegories within themselves. Some of the most famous Flemish still life painters include Harmen Steenwyck, Pieter Claesz, William Kalf amp; Samuel Hoogstatraten. Still life was from there on interpreted and manipulated to satisfy the ideas of the artist. A classic example of this being Jean-Baptiste-Simeon Chardin. Chardin used less than the considered normal amount of objects in his still life, also using quite usual objects in platonic forms of composition. He provided a mathematical approach to still life, but his creations gave another life to the genre of still life apart from the religious approach. 0th century artist Audrey Flack used her paintings photo-realistic, imagistic symbolism and its association with classical Flemish tradition of Vanitas paintings to present aesthetic amp; sophisticated social commentary to her audience. Flacks paintings come under the genre of vanitas still life and still somewhat relates to the Flemish classical still life, but her paintings have a different intent and overall backbone to it which is what brings the appeal to it. Flack uses Trompe L’oeil to create the realism of the painting, but has made it clear that she is less interested in confusing truth with illusion than in capturing the integral truth of seeing, meaning that she doesn’t want to confuse the truth behind her paintings with the illusion of realism but would like to create the reality to which her audience can fully understand the context and social commentary behind her paintings. Another technique that Audrey uses is the dimensions of her paintings, making her paintings large enough so that if the viewer stands close, you cannot see anything but brush strokes, you need to take a few steps back and fully take in the big picture and all its symbolism together to understand. This also is somewhat of a metaphor for her social commentary. For example; having to look at the bigger picture of feminism and taking in all aspects rather than a few key points or looking at the beauty beyond war and how beauty and war can co-exist, it’s a matter of perception. Applying Flacks works through the post-modern frame is vital for otherwise you will not understand her art works at all. If we put Flacks â€Å"Marilyn† into another context, it could be seen as a colourful and imaginative tribute to amp; celebration of an iconic member of our society. However, it was intended to be more than a simple mural to an actress but to more a memorial to the eternal feminine. This context can be seen with the use of the post modern frame. Two well-known examples of Flacks works include â€Å"Marilyn† (oil over acrylic on canvas, 243. 8 x 243. 8cm, 1977) and â€Å"World War 2† (Oil on canvas, 8ft x 8ft, 1976-1977). Both address vast social issues, as suggested by their names, which are explored throughout generations. Flack places a picture to the voice of the issue. â€Å"Marilyn† explores the concepts of feminism and the place of a woman in a man’s world, more especially on the topics of women in advertising and the sexual objectification of women. â€Å"World War 2† tells an allegory of war and shows the existence of pure evil as well as beautiful humanity and how they can both co-exist. Both paintings use a smorgasbord of symbolism that effectively support the social commentary of the paintings as well as tell an allegory with each object on its own. Another painting of Audrey’s is â€Å"Wheel of Fortune† which I believe is more similar to Flemish vanitas than of the other two paintings I named. This painting illustrates the transient nature of this life. This painting also heavily uses symbolism to create an allegory of life and how no matter our status, or materialistic belongings in the end we will still come closer and closer to the inevitable death that is our fate. We can drown ourselves in jewels, wealth and all the pleasures that life gives us but that won’t stop death. Materials don’t last forever but memories do. Although Flack is heavily influenced by the work of 17th-century Dutch still life painters, by celebrating the lush textures and colours of the physical world with her densely packed depictions of illusionistically-rendered objects†¦ she is also noticeably different to them as they depict allegories whereas she represents social issues of generations past and continuing, the painting renews itself with every new issue brought to the cause of the painting†¦ furthermore renewing itself as the quote says. Along with this, Flemish/Dutch painters are more religiously based whereas Audrey is not. To conclude, my investigation has thoroughly supported Robert Barry’s quote â€Å"nothing keeps renewing itself the way art does†. Audrey Flack is a key example of this for although she is a 20th century artist, she addresses issues that were relevant 400 years ago in an aesthetic and symbolic way. Issues such as feminism, war amp; the overall transience of life. Looking at her artworks through the post-modern frame truly shows how still life can represent both old and new concepts of life amp; reborn it in a way that almost any one with critical validation can relate to.

To Paint a Water Lily free essay sample

In the poem To Paint a Water Lily, there is surprisingly little written about the lily itself. The poet focuses more on the surroundings of the lily. He may be telling the artist how to paint a lily, but he believes that the key to mastering the painting lies within realizing the lilys true beauty and understanding the world it lives In. The true beauty of the water lily is that despite the chaos surrounding It, It rests unmoved and still as a painting on the ponds surface. The speaker believes that the artist gust realize this before he can adequately paint the lily. The artist must take In the environment, the good and the bad, before understanding how truly magnificent the still water Lily Is. The water Lily roofs the ponds chamber and paves the flies furious arena. Yet theres the lily, stuck between two worlds. We will write a custom essay sample on To Paint a Water Lily or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The writer uses Dalton to depict the Lilys surroundings as dangerous. The dragonfly bullets by and there are other creatures with Jaws for heads that crawl In the darkness.The author Is definitely setting a tone using this imagery. Only once the Luvs surroundings are taken In can the true beauty of the lily be revealed to the artist. Even amongst all of the creatures and madness, there sits the water lily, trembling hardly at all. The poet knows that theres both an ugly and a beautiful side to nature and he wants this to be known to the artist. Once the artist realizes all of this he can finally begin to paint. Now paint the long-necked lily-flower.

Five Great Problems in Theoretical Physics

Five Great Problems in Theoretical Physics In his controversial 2006 book The Trouble with Physics: The Rise of String Theory, the Fall of a Science, and What Comes Next, theoretical physicist Lee Smolin points out five great problems in theoretical physics. The problem of quantum gravity: Combine general relativity and quantum theory into a single theory that can claim to be the complete theory of nature.The foundational problems of quantum mechanics: Resolve the problems in the foundations of quantum mechanics, either by making sense of the theory as it stands or by inventing a new theory that does make sense.The unification of particles and forces: Determine whether or not the various particles and forces can be unified in a theory that explains them all as manifestations of a single, fundamental entity.The tuning problem: Explain how the values of the free constants in the standard model of particle physics are chosen in nature.The problem of cosmological mysteries: Explain dark matter and dark energy. Or, if they dont exist, determine how and why gravity is modified on large scales. More generally, explain why the constants of the standard model of cosmology, including the dark energy, have the values they do. Physics  Problem 1: The Problem of Quantum Gravity Quantum gravity is the effort in theoretical physics to create a theory that includes both general relativity and the standard model of particle physics. Currently, these two theories describe different scales of nature and attempt to explore the scale where they overlap yield results that dont quite make sense, like the force of gravity (or curvature of spacetime) becoming infinite. (After all, physicists never see real infinities in nature, nor do they want to!) Physics  Problem 2: The Foundational Problems of Quantum Mechanics One issue with understanding quantum physics is what the underlying physical mechanism involved is. There are many interpretations in quantum physics the classic Copenhagen interpretation, Hugh Everette IIs controversial Many Worlds Interpretation, and even more controversial ones such as the Participatory Anthropic Principle. The question that comes up in these interpretations revolves around what actually causes the collapse of the quantum wavefunction.   Most modern physicists who work with quantum field theory no longer consider these questions of interpretation to be relevant. The principle of decoherence is, to many, the explanation interaction with the environment causes the quantum collapse. Even more significantly, physicists are able to solve the equations, perform experiments, and practice physics without resolving the questions of what exactly is happening at a fundamental level, and so most physicists dont want to get near these bizarre questions with a 20-foot pole. Physics  Problem 3: The Unification of Particles and Forces There are four fundamental forces of physics, and the standard model of particle physics includes only three of them (electromagnetism, strong nuclear force, and weak nuclear force). Gravity is left out of the standard model. Trying to create one theory which unifies these four forces into a unified field theory is a major goal of theoretical physics. Since the standard model of particle physics is a quantum field theory, then any unification will have to include gravity as a quantum field theory, which means that solving problem 3 is connected with the solving of problem 1. In addition, the standard model of particle physics shows a lot of different particles   18 fundamental particles in all. Many physicists believe that a fundamental theory of nature should have some method of unifying these particles, so they are described in more fundamental terms. For example, string theory, the most well-defined of these approaches, predicts that all particles are different vibrational modes of fundamental filaments of energy, or strings. Physics  Problem 4: The Tuning Problem A theoretical physics model is a mathematical framework that, in order to make predictions, requires that certain parameters are set. In the standard model of particle physics, the parameters are represented by the 18 particles predicted by the theory, meaning that the parameters are measured by observation. Some physicists, however, believe that fundamental physical principles of the theory should determine these parameters, independent of measurement. This motivated much of the enthusiasm for a unified field theory  in the past and sparked Einsteins famous question Did God have any choice when he created the universe? Do the properties of the universe inherently set the form of the universe, because these properties just wont work if the form is different? The answer to this seems to be leaning strongly toward the idea that there is not only one universe that could be created, but that there are a wide range of fundamental theories (or different variants of the same theory, based on different physical parameters, original energy states, and so on) and our universe is just one of these possible universes. In this case, the question becomes why our universe has properties that seem to be so finely tuned to allow for the existence of life. This question is called the fine-tuning problem and has promoted some physicists to turn to the anthropic principle for an explanation, which dictates that our universe has the properties it does because if it had different properties, we wouldnt be here to ask the question. (A major thrust of Smolins book is the criticism of this viewpoint as an explanation of the properties.) Physics Problem 5: The Problem of Cosmological Mysteries The universe still has a number of mysteries, but the ones that most vex physicists are dark matter and dark energy. This type of matter and energy is detected by its gravitational influences, but cant be observed directly, so physicists are still trying to figure out what they are. Still, some physicists have proposed alternative explanations for these gravitational influences, which do not require new forms of matter and energy, but these alternatives are unpopular to most physicists. Edited by Anne Marie Helmenstine, Ph.D.

Advantages and disadvantages of E-commerce to consumers (B2C) Essay

Advantages and disadvantages of E-commerce to consumers (B2C) - Essay Example However, reputable websites have installed the safeguards to protect their consumers from all concerns Encryption and decryption system for authentication of users, and close working with cybercrime handling companies. They have installed premium antivirus and firewalls (Parsons and Oja, 2011). Consumer can access the online system and gets a complete information about products, saves time and cost. Consumers can compare the prices of different products and select the best company offering quality products at a low cost (Joseph, 2012). Consumers feel difficulty in inspecting the some of items like food items, jewellery and antique etc. from remote locations. Most disadvantage of E-Commerce is the rapid expansion of the underlying technologies (Parsons and Oja, 2011). Cultural environment of consumers has been changed through the use of E-Commerce. Consumers have overcome their cultural and native-environment. Because consumers’ trust has been explored through the online system. Advanced system have reduced the mistrust of consumers regardless of their cultures, such as Amazon.com, Ebay etc. (Ong, 2013). Many E-Commerce websites have legal and cultural issues for conducting their business. Most of the consumers fear about using their credit cards and sending the numbers over the internet. Other consumers show their resistance in changes and feel uncomfortable when they look merchandise on the computers’ screens (Joseph, 2012). Consumers can expand their choice of products in order to buy products at any time from anyplace. Consumers can customize products to meet their personal benefits. transparency in the E-Commerce has resulted in to an intensive competition that has lowered the products’ prices for consumers (Azadi, 2011). Unlike physical shopping from mortar and brick store where customers can talk to service providers, E-Commerce does not provide such as platform to customers. Much of services provided by e-commerce involve the

John R. Dilworth Animator Research Paper Example | Topics and Well Written Essays - 2000 words

John R. Dilworth Animator - Research Paper Example Within the spectrum of animation a number of prominent artists have emerged who have revolutionized the genre or simply create meaningful and unique content. One such animation artist is John R. Wilworth. This essay constitutes a broad ranging investigation of Wilworth’s background and professional development and analyzes some of his prominent films in the context of his oeuvre and the animation tradition. Analysis John R. Dilworth was born February 14, 1963 in New York City, New York. Growing up he had been interested in arts and animation and notes that he spent countless hours watching Disney films and attempting to replicate characters such as Donald Duck and Mickey Mouse for his high school art projects. He came to recognize that he had both a talent and inclination for this variety of artistic expression and resolved to pursue a career in arts and animation. He attended the School of Visual Art in New York. While he avidly pursued his scholastic pursuit, he also has not ed that, â€Å""You can't rely on a school to teach you what you believe you should know. You need to take the responsibility† (Miller, 1999). ... The position was lucrative for Dilworth, especially after recently graduating from college. Still, he recognized that working as an art director was not his true passion in life and longed for a full-time career in animation. Pursuing a career in animation became Dilworth’s primary driving impulse. Using his salary at Baldi, Bloom and Whelan Advertising Dilworth began funding his own animated projects. Among the most prominent pursuits during this time was he work on what he refers to as his magnum opus The Limited Bird. For two and a half years every night after work Dilworth would go home and work on this film. After completing the film Dilworth was able to shop it to potential employers as a means of beginning his career in animation. In these regards, Dilworth began working for a variety of animations studios as an assistant or cel painter. While he was not creating his own work, the experience was crucial in his development as it allowed Dilworth to further enhance his an imation skills as well as gain an understanding of the structural dimensions of the animation business. During this period Dilworth worked for a number of prominent animation studios, perhaps most prominent Nickelodeon where he worked on the original version of the popular Doug cartoon. As Dilworth’s gained further experience with the animation studios he gradually took on greater responsibility. In these regards, he completed work on When Lilly Laney Moved In (1991), as well as Psyched for Snuppa (1992). While Dilworth’s career responsibilities were gradually increasing he began to further refine his perspective on style and artistic production. He notes that during this period he came to recognize to, â€Å"see

External Business Environment for the New Entrants Research Paper

External Business Environment for the New Entrants - Research Paper Example Changing demographics are again important because of the base of individuals who comprise the music industry particularly those belonging to electronic dance music (EDM). The audience including producers and disk jockeys fall in the age bracket of 13 to 35. Social Issues The shift in social life to digital space has impacted the music industry greatly with digital platforms like iTunes, Beatport, and other stores transforming the social life of avid music listeners and music makers. Competitors Competitors of my chosen record label, Monstercat, compete on the basis of content, artist or music which defines the various record labels apart from genres. New entrants New entrants into the music industry are quite frequent due to the emergence of various free online platforms like YouTube, Soundcloud, iTunes, and Bandcamp to name a few. Substitutes and Compliments Indeed there is availability of wide amounts of substitutes however fan loyalty goes a long way in maintaining consumer stickiness. Also, musical collaborations are now a common occurrence. Customers The customer’s loyalty affects competitiveness immensely as this is what provides support for the record labels in terms of sales. Questions 1. The record label I chose, Monstercat, has adapted to its external environment really well by responding to the changes that were needed such as maintaining most of their presence online so that they can connect with upcoming producers, artists, vocalists, promoters, and so on. Also, it has developed various instruments to allow it to release their music to millions of its fans online. 2. Monstercat has inspired a generation of avid and enthusiastic producers who want to get signed on the label. The label has influenced the external environment with its unique content and music that it releases on specific genres of EDM such as chillstep, trap, progressive house, and so on.

The Importance Of Marketing Communication Marketing Essay

The Importance Of Marketing Communication Marketing Essay Introduction In this paper, I would like to discuss the problems associated with marketing communication in international markets. When I proceed with the assignment, with relevant examples, I will examine why an integrated marketing communication is essential to the success of a multinational in a highly competitive international market. Marketing communications in international markets needs to be conducted with care. This paper will consider some of the key issues that businesses need to take into account when promoting products or services in overseas markets with different socio, cultural background. The importance of marketing communication Those who practice advertising, branding, direct marketing, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators. The communication process is sender-encoding-transmission device-decoding-receiver, which is part of any advertising or marketing program. Encoding the message is the second step in communication process, which takes a creative idea and transforms it into attention-getting advertisements designed for various media such as television, radio, magazines, and others. Massages travel to audiences through various transmission devices. The third stage of the marketing communication process occurs when a channel or medium delivers the message. Decoding occurs when the message reaches one or more of the receivers senses. Consumers both hear and see television ads. Others consumers handle or touch and read a coupon offer. One obstacle that prevents marketing messages from being efficient and effective is called barrier. Barrier is anything that distorts or disrupts a message. It can occur at any stage in the communication process. Marketing Communications are messages and related media used to communicate with a market. Marketing communications is the promotion part of the Marketing Mix or the four Ps: price, place, promotion, and product. The primary goal of marketing communication is to reach a defined audience to affect its behavior by informing, persuading, and reminding. Marketing communication acquires new customers for brands by building awareness and encouraging trial. Marketing communication also maintains a brands current customer base by reinforcing their purchase behavior by providing additional information about the brands benefits. A secondary goal of marketing communication is building and reinforcing relationships with customers, prospects, retailers, and other important stakeholders. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. The Internet has also become a powerful tool for reaching certain important audiences. The role each element takes in a marketing communication program relies in part on whether a company employs a push strategy or a pull strategy. A pull strategy relies more on consumer demand than personal selling for the product to travel from the manufacturer to the end user. The demand generated by advertising, public relations, and sales promotion pulls the good or service through the channels of distribution. A push strategy, on the other hand, emphasizes personal selling to push the product through these channels. Traditionally, marketing communications practitioners focused on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communications; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. How marketing communication become successful? For marketing communication to be successful, sound management decisions must be made in the other three areas of the marketing mix: the product, service or idea itself; the price at which the brand will be offered; and the places at or through which customers may purchase the brand. The best promotion cannot overcome poor product quality, inordinately high prices, or insufficient retail distribution. Likewise, successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. To this end, a new way of viewing marketing communication emerged in the 1990s. It is called integrated marketing communication; this perspective seeks to orchestrate the use of all forms of the promotional mix to reach customers at different levels in new and better ways. Why integrated marketing communication is important? The evolution of the above mentioned perspective has two origins. Marketers began to realize that advertising, public relations, and sales were often at odds regarding responsibilities, budgets, management input and myriad other decisions affecting the successful marketing of a brand. Executives in each area competed with the others for resources and a voice in decision making. The outcome was inconsistent promotional efforts, wasted money, counterproductive management decisions, and, perhaps worst of all, confusion among consumers. Secondly, the marketing perspective itself began to shift from being market oriented to market driven. Marketing communication was traditionally viewed as an inside-out way of presenting the companys messages. Advertising was the dominant element in the promotional mix because the mass media could effectively deliver a sales message to a mass audience. But then the mass market began to fragment. Consumers became better educated and more skeptical about advertising. A variety of sources, both controlled by the marketer and uncontrolled, became important to consumers. News reports, word-of-mouth, experts opinions, and financial reports were just some of the brand contacts consumers began to use to learn about and form attitudes and opinions about a brand or company, or make purchase decisions. Advertising began to lose some of its luster in terms of its ability to deliver huge homogeneous audiences. Companies began to seek new ways to coordinate the multiplicity of product and company messages being issued and used by consumers and others. Thus, two ideas permeate integrated marketing communication: relationship building and synergy. rather than the traditional inside-out view, integrated marketing communication is seen as an outside-in perspective. Customers are viewed not as targets but as partners in an ongoing relationship. Customers, prospects, and others encounter the brand and company through a host of sources and create from these various contacts ideas about the brand and company. By knowing the media habits and lifestyles of important consumer segments, marketers can tailor messages through media that are most likely to reach these segments at times when these segments are most likely to be receptive to these messages, thus optimizing the marketing communication effort. Ideally, integrated marketing communication is implemented by developing comprehensive databases on customers and prospects, segmenting these current and potential customers into groups with certain common awareness levels, predispositions, and behaviors, and developing messages and media strategies that guide the communication tactics to meet marketing objectives. In doing this, integrated marketing communication builds and reinforces mutually profitable relationships with customers and other important stakeholders and generates synergy by coordinating all elements in the promotional mix into a program that possesses clarity, consistency, and maximum impact. Practitioners and academics alike, however, have noted the difficulty of effectively implementing integrated marketing communication. Defining exactly what integrated marketing communication is has been difficult. For example, merely coordinating messages so that speaking with one clear voice in all promotional efforts does not fully capture the meaning of integrated marketing communication. Also, changing the organization to accommodate the integrated approach has challenged the command and control structure of many organizations. However, studies suggest that integrated marketing communication is viewed by a vast majority of marketing executives as having the greatest potential impact on their companys marketing strategies, more so than the economy, pricing, and globalization. The importance of advertising in marketing communication Advertising has four characteristics: it is persuasive in nature; it is non-personal; it is paid for by an identified sponsor; and it is disseminated through mass channels of communication. Advertising messages may promote the adoption of goods, services, persons, or ideas. Because the sales message is disseminated through the mass mediaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬as opposed to personal sellingà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬it is viewed as a much cheaper way of reaching consumers. However, its non-personal nature means it lacks the ability to tailor the sales message to the message recipient and, more importantly, actually get the sale. Therefore, advertising effects are best measured in terms of increasing awareness and changing attitudes and opinions, not creating sales. Advertisings contribution to sales is difficult to isolate because many factors influence sales. The contribution advertising makes to sales are best viewed over the long run. The exception to this thinking is within the internet arena. While banner ads, pop-ups and interstitials should still be viewed as brand promoting and not necessarily sales drivers, technology provides the ability to track how many of a websites visitors click the banner, investigate a product, request more information, and ultimately make a purchase. Through the use of symbols and images advertising can help differentiate products and services that are otherwise similar. Advertising also helps create and maintain brand equity. Brand equity is an intangible asset that results from a favorable image, impressions of differentiation, or consumer attachment to the company, brand, or trademark. This equity translates into greater sales volume, and/or higher margins, thus greater competitive advantage. Brand equity is established and maintained through advertising that focuses on image, product attributes, service, or other features of the company and its products or services. Cost is the greatest disadvantage of advertising. The average cost for a 30-second spot on network television increased fivefold between 1980 and 2005. Plus, the average cost of producing a 30-second ad for network television is quite expensive. It is not uncommon for a national advertiser to spend in the millions of dollars for one 30-second commercial to be produced. Add more millions on top of that if celebrity talent is utilized. Credibility and clutter are other disadvantages. Consumers have become increasingly skeptical about advertising messages and tend to resent advertisers attempt to persuade. Advertising is everywhere, from network television, to daily newspapers, to roadside billboards, to golf course signs, to stickers on fruit in grocery stores. Clutter encourages consumers to ignore many advertising messages. New media are emerging, such as digital video recorders which allow consumers to record programs and then skip commercials, and satellite radio which provides a majority of its channels advertising free. Marketing communication and public relations Public relations is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the publics upon which its success or failure depends. Whereas advertising is a one-way communication from sender (the marketer) to the receiver (the consumer or the retail trade), public relations considers multiple audiences (consumers, employees, suppliers, vendors, etc.) and uses two-way communication to monitor feedback and adjust both its message and the organizations actions for maximum benefit. A primary tool used by public relations practitioners is publicity. Publicity capitalizes on the news value of a product, service, idea, person or event so that the information can be disseminated through the news media. This third party endorsement by the news media provides a vital boost to the marketing communication message: credibility. Articles in the media are perceived as being more objective than advertisements, and their messages are more likely to be absorbed and believed. For example, after the CBS newsmagazine 60 Minutes reported in the early 1990s that drinking moderate amounts of red wine could prevent heart attacks by lowering cholesterol; red wine sales in the United States increased 50 percent. The other benefit publicity offers is that it is free, not considering the great amount of effort it can require to get out-bound publicity noticed and picked up by media sources. Public relations role in the promotional mix is becoming more important because of what Philip Kotler describes as an over communicated society. Consumers develop communication-avoidance routines where they are likely to tune out commercial messages. As advertising loses some of its cost-effectiveness, marketers are turning to news coverage, events, and community programs to help disseminate their product and company messages. Some consumers may also base their purchase decisions on the image of the company, for example, how environmentally responsible the company is. Direct marketing and database marketing Direct marketing, the oldest form of marketing, is the process of communicating directly with target customers to encourage response by telephone, mail, electronic means, or personal visit. Users of direct marketing include retailers, wholesalers, manufacturers, and service providers, and they use a variety of methods including direct mail, telemarketing, direct-response advertising, and online computer shopping services, cable shopping networks, and infomercials. Traditionally not viewed as an element in the promotional mix, direct marketing represents one of the most profound changes in marketing and promotion in the last 25 years. Aspects of direct marketing, which includes direct response advertising and direct mail advertising as well as the various research and support activities necessary for their implementation, have been adopted by virtually all companies engaged in marketing products, services, ideas, or persons. Direct marketing has become an important part of many marketing communication programs for three reasons. First, the number of two-income households has increased dramatically. About six in every ten women in the United States work outside the home. This has reduced the amount of time families have for shopping trips. Secondly, more shoppers than ever before rely on credit cards for payment of goods and services. These cashless transactions make products easier and faster to purchase. Database marketing is a form of direct marketing that attempts to gain and reinforce sales transactions while at the same time being customer driven. Successful database marketing continually updates lists of prospects and customers by identifying who they are, what they are like, and what they are purchasing now or may be purchasing in the future. By using database marketing, marketers can develop products and/or product packages to meet their customers needs or develop creative and media strategies that match their tastes, values, and lifestyles. The importance of Sales promotion, sponsorships and exhibitions. Sales promotions are direct inducements that offer extra incentives to enhance or accelerate the products movement from producer to consumer. Sales promotions may be directed at the consumer or the trade. Consumer promotions such as coupons, sampling, premiums, sweepstakes, price packs, low-cost financing deals, and rebates are purchase incentives in that they induce product trial and encourage repurchase. Consumer promotions may also include incentives to visit a retail establishment or request additional information. Sales promotions can motivate customers to select a particular brand, especially when brands appear to be equal, and they can produce more immediate and measurable results than advertising. However, too heavy a reliance on sales promotions results in deal-prone consumers with little brand loyalty and too much price sensitivity. Sales promotions can also force competitors to offer similar inducements, with sales and profits suffering for everyone. Sponsorships, or event marketing, combine advertising and sales promotions with public relations. Sponsorships increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line. Like advertising, sponsorships are initiated to build long-term associations. Exhibits, or trade shows, are hybrid forms of promotion between business-to-business advertising and personal selling. Trade shows provide opportunities for face-to-face contact with prospects, enable new companies to create a viable customer base in a short period of time, and allow small and midsize companies that may not be visited on a regular basis by salespeople to become familiar with suppliers and vendors. Because many trade shows generate media attention, they have also become popular venues for introducing new products and providing a stage for executives to gain visibility. When we talk about Personal selling, it includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the products value, and closing the sale. The role of personal selling varies from organization to organization, depending on the nature and size of the company, the industry, and the products or services it is marketing. Many marketing executives realize that both sales and non-sales employees act as salespeople for their organization in one way or another. Personal selling is the most effective way to make a sale because of the interpersonal communication between the salesperson and the prospect. Messages can be tailored to particular situations, immediate feedback can be processed, and message strategies can be changed to accommodate the feedback. However, personal selling is the most expensive way to make a sale. Marketing communication and Internet marketing Just as direct marketing has become a prominent player in the promotional mix, so too has the Internet. Web sites provide a new way of transmitting information, entertainment, and advertising, and have generated a new dimension in marketing: electronic commerce. E-commerce is the term used to describe the act of selling goods and services over the Internet. In other words, the Internet has become more that a communication channel; it is a marketing channel itself with companies such as Amazon.com, eBay, and others selling goods via the Internet to individuals around the globe. In less than 10 years advertising expenditures on the Internet will rival those for radio and outdoor. Public relations practitioners realize the value that web sites offer in establishing and maintaining relationships with important publics. For example, company and product information can be posted on the companys site for news reporters researching stories and for current and potential customers seeking information. Political candidates have web sites that provide information about their background and their political experience. The interactivity of the Internet is perhaps its greatest asset. By communicating with customers, prospects, and others one-on-one, firms can build databases that help them meet specific needs of individuals, thus building a loyal customer base. Because the cost of entry is negligible, the Internet is cluttered with web sites. However, this clutter does not present the same kind of problem that advertising clutter does. Advertising and most other forms of promotion assume a passive audience that will be exposed to marketing communication messages via the mass media or mail regardless of their receptivity. Web sites require audiences who are active in the information-seeking process to purposely visit the site. Therefore, the quality and freshness of content is vital for the success of the web site. International Marketing Communications and Cultural Issues. There are a whole range of cultural issues that international marketers need to consider when communicating with target audiences in different cultures. Language will always be a challenge. One cannot use a single language for an international campaign. For example, there are between six and twelve main regional variations of the Chinese languages, with the most popular being Mandarin, followed by Wu, Min, and Cantonese. India has 22 languages including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Punjabi, and Tamil to name but a few. Of course language choice could affect branding choices, and the names of products and services. Hidden messages and humor would be especially tricky to convey. Famous examples include the Vauxhall Corsa, which was called the Nova in the United Kingdom of course No VA! Would not be an acceptable name in Spanish. A similar problem was left unaddressed by Toyota, with their MR2 in France (think about it!). Design, symbolism and aesthetics sometimes do not transcend international boundaries. For example Japanese aesthetics sometimes focus upon taste and beauty. Also look at Japanese cars from the front they have a smiling face. The manner in which people present themselves in terms of dress and appearance changes from culture to culture. For example in Maori culture, dress plays a central role with everyday clothing differing greatly from ceremonial costume. Whereas in Western business-culture the standard uniform tends to be a conservative collar and tie. Conclusion From the above discussions we can see that marketing communication has become an integral part of the social and economic system. Consumers rely on the information from marketing communication to make wise purchase decisions. Businesses, ranging from multinational corporations to small retailers, depend on marketing communication to sell their goods and services. Marketing communication has also become an important player in the life of a business. Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in marketing communication mix. However, marketing strategies that stress relationship building in addition to producing sales will force marketers to consider all the elements in the marketing communication mix. I hope, In the future new information gathering techniques will help marketers target more precisely customers and prospects using direct marketing strategies. New media technologies will provide businesses and consumers new ways to establish and reinforce relationships that are important for the success of the firm and important for consumers as they make purchase decisions. In the coming years I believe, Internet will become a major force in how organizations communicate with a variety of constituents, customers, clients, and other interested parties.

do not go gentle into that goodnight by dylan thomas Essay -- essays r

Do Not Go Gentle Into That Good Night - Dylan Thomas [1914-1953] Relevant Background Dylan Thomas was born at home in Swansea, Wales in 1914. His parents were middle class. His father was a schoolmaster in English at the local grammar school. Dylan Thomas was anxious in himself as a child and sometimes unwell. He was often absent from school and dropped out at sixteen. He preferred to read on his own. He did very well in English and reading, but neglected other subjects. As a poet it is clear that Dylan Thomas enjoyed playing with language. ‘Do Not Go Gentle into That Good Night’ is an emotional and touching appeal to his dying father not to die. Though Dylan’s father was an English teacher, he didn’t like his job. However, Dylan was always grateful to his father for giving him a love of literature. Thomas feared, respected, and deeply loved his father. His father had been ill a long time without realising that he was dying. Thus he couldn’t show his father this emotional poem. Dylan Thomas spoke this poem to his father in his mind, but not in real life. The poem is a villanelle. A villanelle is made up of five stanzas of three lines followed by a final stanza of four lines. See the note on ‘Form’ below. It is normal for two of the lines to be repeated in a pattern throughout the poem. So even though it is a nineteen-line poem, there are only thirteen individual lines of poetry to understand. Dylan Thomas’ poetry is known for its vivid and often fantastic imagery. He drank himself to death in a drinking session in New York City in 1953. Summary In the first stanza or tercet the poet urges his very ill father to fight his illness. It is expressing a hope rather than an actual command because his father never heard the poem. Dylan Thomas declares that even in old age the old should violently resist their death. The poet urges his father to angrily hold on to his life. In the second stanza, Thomas states that wise men may know that death is natural but they too resist death violently. They hold on because they realise they have not made a sufficient impact on society with their wisdom. In the third stanza, Thomas states that honest men don’t accept their death because they want to live on to give more good example to others. In the fourth stanza, Thomas states that men who lived mad and wild lives don’t give in at the end. Thomas d... ... sounds to emphasise anger and fighting in ‘Rage, Rage, against’. Notice the use of long ‘i’ sounds in the remainder of the line to express sadness ‘dying of the light’. Sibilance [repetition of ‘s’ sound] The four ‘s’ sounds in ‘Curse, bless me now with your fierce tears’ create music and a mixture of tender and angry feelings. Form It is an elaborately structured villanelle. A villanelle is made up of five stanzas of three lines [tercets] followed by a quatrain, a unit of four lines of poetry. The opening line of the poem, the first line in the first stanza, also ends the second and fourth tercets. The third and final line of the first tercet ends the third and fifth tercet as well as the quatrain at the end of the poem. Rhyme There are just two end sounds shared by all the lines in the poem: ‘ight’ and ‘ay’. The poem follows the strict rhyme scheme of the villanelle. The first and third lines of each of the three-line stanzas rhyme with the same end sound for all those stanzas. The second line of all the stanzas rhyme. In the four-line stanza the first line rhymes with the third and the fourth line. ‘Go’ and ‘good’ as well as ‘rage, rage’ create music through internal rhyme.

Automated Voting System

This chapter discuss about the The Student Council elections have always been a perennial activity for every school. It is an activity wherein each student is required to choose from a set of candidates who will represent each position in the Student Council. In order for the student to accomplish this, the student must go through several processes. First the student must go to the Administration Office if he is a registered voter, then goes to the voting area and chooses the candidates he likes. After that, the student submits the filled-up ballot form to the voting administrator in order for his votes to be cast. Then the student is marked with an indelible ink to signify that he has already voted. After all the votes have been cast, the voting procedure goes again through several processes. The votes are collected and are then counted, which could take several hours to several days, depending on the volume of votes. Background of the Study The chapter discuss computers greatly enhance the speed and efficiency of voting process. Results could be attained even right after the elections reducing the time to a mere fraction compared to the time it takes if the voting is done manually. It also increases the level of the voting experience because of multimedia enhancements. The present generation, people became more literate especially with the use of computers. Technologies emerged to introduce many different ways of advancement. Computer machines are of these. Computers now in existence are the most powerful machines than can do anything people’s lives. It is in this effect that the proponent has decided to propose a system to improve the existing manual voting system. The proponent aims to convert the existing manual system into an automated voting system. Information Technology Elections are held in every school year for the BSIT students of Arellano University-Pasig. Where the positions are President, Vice- Presidents, Secretary, Treasurer, Auditor, P. I. O, and First year to Fourth year Representative. Using computers would make the election faster. With the new system, votes are tallied and transmitted electronically.

Analysis of Organizational Change Outcomes

Analysis of Organizational Change Outcomes An Analysis of Understanding Change in Organizational Outcomes-Article in Journal of Management Problem Addressed by the Study The study suggests that experimental research designs are not suitable for examining change in organizations because they require a lot of resources, are badly timed, and due to ethical reasons (Arvey, 2011).Advertising We will write a custom article sample on Analysis of Organizational Change Outcomes specifically for you for only $16.05 $11/page Learn More Sexual harassment is a strong instance of this issue since it can be both legally and ethically wrong to hold back harassment learning and related organizational interventions from a portion of the population to be utilized as a control group (Arvey, 2011). Thus, organizations often investigate sexual harassment involvements by making surveys to evaluate the incidence of these behaviors before and after the execution. Survey responses though are prone to several subjective factor s that affect the soundness of their interpretation. Surveys are especially influenced by response distortion, communication customs and memory ability of the subjects, measurement, reactivity, and phrasing of the questions (Arvey, 2011). In addition, interpretation of survey results can be perplexed by risk of internal and external accuracy presented by historical influences, maturation, non-response preconceptions, etc. Despite the fact that various approaches have been advanced for reducing these threats to validity of surveys such as the internal referencing method, these approaches cannot take care of all the potential influences of personal factors on survey responses. As a result, additional measures are required before valid findings are drawn from survey investigations. This article discusses methods that can be employed to examine whether a change in the average of a variable is a real change or a result of subjective influences on survey responses (Arvey, 2011). These app roaches have been examined in relation to sexual harassment in the US military during seven year duration. In particular, the study sought to find out whether the reported drop in incidences of sexual harassment in the military resulted from behavior change or it was just caused by change in the responses of the subjects. Stakeholders in the Research The stakeholders in this study are researchers and organizations in general. Researchers will benefit from the research as they will know the effectiveness of surveys in generating valid responses from subjects and the methods they can employ to ensure that such responses are not affected by respondent’s subjective factors. This will ensure that whenever surveys are used to generate information they will generate accurate information and data from which valid conclusions can be drawn. The other group of stakeholders in the research study is the various types of organizations (Waldo, 2008). The idea of change is very important in organizational settings and these entities usually administer surveys to measure incidences of various change variables.Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the validity of these surveys cannot be guaranteed because of the subjective influences on subjects’ responses. Thus, evaluating the effectiveness of the various methods available for reducing this subjectivity would help in ensuring that change surveys yield only valid results (Waldo, 2008). The Data Collected and How it was Measured The data for this study was based on a 2008 survey administered to members of the US armed forces. The data questionnaires were given to respondents who consisted of members of the US Department of defense who had been actively engaged for at least the last half year. The study employed a non-standardized stratified random sample in a bid to obtain adequate sample si zes for the targeted populations. The study subjects involved both men and women unlike in past studies where samples included women alone. To measure the sexual harassment variable, the study used the Sexual Experiences Questionnaire. This form of questionnaire has been employed extensively in the assessment of the prevalence of inappropriate gender connected behavior in the past few years (Antecol, 2003). The questionnaire comprises of a four-factor model. The four variables covered were sexist behavior, unsolicited sexual attention, offending behavior, and sexual duress. The study measured the responses based on a four-point Likert scale. The responses ranged from never to very often. Quantitative vs. Qualitative This study was quantitative in nature. The research employed quantitative techniques to analyze the responses to the study variables. This entailed calculation of means, standard deviations, as well as correlation coefficients between the variables that were being invest igated. Other measures used were covariance, variance, and standardized root mean square. For levels of significance, the study utilized the F-test. Hypothesis The research employed two hypotheses, hypothesis 1 and hypothesis 2. Hypothesis 1 stated that responses to the sexual harassment questionnaire are influenced by subjective factors of the respondents. Hypothesis 2, on the other hand, stated that responses to the sexual harassment questionnaire are not influenced by the subjectivity of the respondents. The first hypothesis was an alternative hypothesis while the second one was a null hypothesis. The research used the F-test with a 95 percent confidence level to test the null hypothesis. If the null hypothesis was wrong by over 5 percent it would be rejected. In contrast, if the null hypothesis was wrong by less than a 5 percent margin it would be accepted.Advertising We will write a custom article sample on Analysis of Organizational Change Outcomes specifically for you for only $16.05 $11/page Learn More The Dependent and Independent Variables In this research, the dependent variable was the change in sexual harassment behavior among members of the US armed forces. Conversely, the independent variable was the cause of the change in sexual harassment behavior. That is, was the cause related to the research approach or instrument or a real change in behavior? Data Analysis To analyze the research data, the study employed several approaches including univariate, bivariate, and multivariate analysis. Univariate analysis was used to depict variables such as the study populations and sample constituents among others. In contrast, bivariate and multivariate analyses were used to study the relationship between the research variables. Multivariate analysis methods employed included calculating the means and standard deviations of the responses, determining covariance, and regression analysis. Scatter graphs were also utilized to depict t he relationship between the key variables. Research Findings The aim of this study was to investigate the methods for understanding change in organization outcomes. Though crediting the decline in sexual harassment to organization efforts is obviously appealing, the study results indicates that the significant decline in these behaviors is not completely as a result of measures taken by organizations to curb it. This finding is based on the study’s investigation of the association between sexual harassment incidences and organization interventions to reduce the behaviors. Further, the study revealed that incidences of sexual harassment in organizations have not changed significantly as implied by earlier investigations into the subject. What have changed instead are organizational members’ responses to cases of sexual harassment. Additional Research Questions The present study sheds light on the impact of subjective factors on survey responses. Specifically, it shows h ow change in organizational members’ reaction to cases of sexual violence can influence survey results despite the fact that incidences of sexual harassment have not reduced. Potential research questions arising from this research are the causes of change in organizational members’ responses to incidences of sexual harassment and the most effective ways of measuring such incidences. References Antecol, H. (2003). ‘‘Does sexual harassment training change attitudes? A view from the federal level.’’ Social Science Quarterly, 84: 826-842.Advertising Looking for article on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Arvey, A. (2011). ‘‘Using surveys to assess the prevalence of sexual harassment: Some methodological problems.’’ Journal of Social Issues, 51: 117-138. Waldo, C. (2008). ‘‘The sexual harassment of men? Exploring the concept with theory and data.’’ Psychology of Women Quarterly, 20: 527-547.

Free Essays on Interview With The Amish

Interview With James Shoemacher Amish Vs. American James Bernard Shoemacher, Æ’Â ±JBÆ’Â °, has been a friend and business associate of mine for about three years. He was born and raised in an Amish community in New Harmony, Indiana. JB spent twenty three years inside the community until he was married, then he left to join his brother who lived closer to town than the community was. Together they make up the New Harmony carriage MFR., this is how I came into contact with him. I first met JB and his brother Jed in a draft horse auction in Waverley In., he was there with several of their hand crafted carriages. I got to talking with him and soon thereafter started a business relationship with him that has lasted already five years. Over the time that IÆ’Â ­ve know JB I took in a lot of knowledge about his culture and heritage, thus making him a prime suspect for my interview. That, and IÆ’Â ­ve always been intrigued by the Amish people. After talking with JB for a while I started to understand his English diale ct as if it were the country bumpkin slang I have grown to love. Premeditating the oncoming interview I developed a series of twelve questions that I hoped would help me better understand the Amish people and there never changing way of life. I wanted to be able to sympathize with the man in the horse-drawn buggie on the side of the road and be able to see the world from their perspective. As we sat in one of the finished carriages in JBÆ’Â ­s barn I began my quest for enlightenment. First I asked, what are the main differences between the Amish and American cultures? He stated that the Amish teach separatism and that they are not allowed to go to war, take oaths, or hold any public offices. They are not allowed to use any kind of electrical element inside the home, E.G. telephones, computers, and televisions. Amish people focus a lot on togetherness, the whole community will be involved in what has been made po... Free Essays on Interview With The Amish Free Essays on Interview With The Amish Interview With James Shoemacher Amish Vs. American James Bernard Shoemacher, Æ’Â ±JBÆ’Â °, has been a friend and business associate of mine for about three years. He was born and raised in an Amish community in New Harmony, Indiana. JB spent twenty three years inside the community until he was married, then he left to join his brother who lived closer to town than the community was. Together they make up the New Harmony carriage MFR., this is how I came into contact with him. I first met JB and his brother Jed in a draft horse auction in Waverley In., he was there with several of their hand crafted carriages. I got to talking with him and soon thereafter started a business relationship with him that has lasted already five years. Over the time that IÆ’Â ­ve know JB I took in a lot of knowledge about his culture and heritage, thus making him a prime suspect for my interview. That, and IÆ’Â ­ve always been intrigued by the Amish people. After talking with JB for a while I started to understand his English diale ct as if it were the country bumpkin slang I have grown to love. Premeditating the oncoming interview I developed a series of twelve questions that I hoped would help me better understand the Amish people and there never changing way of life. I wanted to be able to sympathize with the man in the horse-drawn buggie on the side of the road and be able to see the world from their perspective. As we sat in one of the finished carriages in JBÆ’Â ­s barn I began my quest for enlightenment. First I asked, what are the main differences between the Amish and American cultures? He stated that the Amish teach separatism and that they are not allowed to go to war, take oaths, or hold any public offices. They are not allowed to use any kind of electrical element inside the home, E.G. telephones, computers, and televisions. Amish people focus a lot on togetherness, the whole community will be involved in what has been made po...

Applying Self-Directed Learning and Transformational Learning Article

Applying Self-Directed Learning and Transformational Learning - Article Example ch Nesbit, Leach and Foley (2004) described these non-traditional adult students are less likely to be easily satisfied and more opinionated than their younger counterparts, that demand for better quality university provision is seen vital (p. 90). Specifically, this paper focuses on the application of three concepts: self-directed learning, transformational learning, and experiential learning, that for years, have been consistently acknowledged relevant to adult education. Adult Learning in College In the past, adult learning usually takes place in informal and non-formal settings. An adult, which may not have been able to finish high school or which may have failed to enter or finish college, sees the need to augment this educational deficiency with non-formal vocational education in order to gain skills necessary for employment. However today, â€Å"the increasing demands for professional services of high quality† (Marsick 1998, p. 119) rendered earlier adult learning insuf ficient, causing an increasing number of adults going through formal college education. As Jarvis (1995) rightly observed: â€Å"Because change is so rapid, it is necessary for individuals to keep learning, so that they should not become alienated from the culture that engulfs them† (p. 3). To be more concrete, â€Å"Individuals in the workforce are expected to keep abreast with all the technological changes that occur in their place of work† (Jarvis, 2004, pp. 13-14). This increasing adult participation in colleges has dramatically altered higher education institutions in terms of organization, program offerings and curricula, that adult education today is taking much academic interest, particularly in terms of adult learning. As Slotnick, et al. (1993) suspected in their study, some college... This essay analyzes that according to Paul (1996) experiential learning takes its root from the traditional apprentice model in response to the wide demand in the 19th century to incorporate practical learning in formal education, which was dominated then by abstract learning. The importance of integrating experience in learning is greatly influenced by John Dewey in the US. This has practically gained its impetus after WWII, with the returning US war veterans’ desire to pursue their education which was interfered by the war.  This essay analyzes that according to Paul (1996) experiential learning takes its root from the traditional apprentice model in response to the wide demand in the 19th century to incorporate practical learning in formal education, which was dominated then by abstract learning. The importance of integrating experience in learning is greatly influenced by John Dewey in the US. This has practically gained its impetus after WWII, with the returning US war veterans’ desire to pursue their education which was interfered by the war.   The rich experiences of adult learners can be rich learning resources in adult learning in colleges, but experiential learning can be truly a defining feature of adult learning, if learning does not sole rely on this, but instead makes use of this in combination with the other two learning concepts. As such, adult learner’s experiences would be understood to be value laden that reflecting on it could bring the adult learner to a deeper understanding of his/her life experience.

Tuberculosis within Immigrants Research Paper Example | Topics and Well Written Essays - 750 words

Tuberculosis within Immigrants - Research Paper Example There is no Hypothesis formulated as such. It is a retrospective cohort analysis which gives a summary of the trends. It postulates though that studies of this nature would help in postulating the as yet not known causes of such persistent incidence besides the reactivation of old infections and disease spread by normal transmission. The authors include Annelies M Vos who is the first author, a PhD candidate at Erasmus MC at Rotterdam accompanied by Abraham Meima. On further research it is found that this is the first publication of Ms.Annelies whereas Abrahm Meima has done substantial work on Leprosy which could be discovered at (1) Another co-author Vivian Bos has worked on mortality in various socio-economic and ethnic groups in Netherlands. Borgdorff is associated with the KNCV Tuberculosis Foundation and has many publications regarding the etiology and epidemiology of Tuberculosis to credit. Research sample included incident cases of tuberculosis which occurred more than six months after immigration so as to completely exclude the prevalent cases. According to the statistics mentioned, immigrant population formed a whopping 1/8th of the total population of Netherlands. Data was obtained from standard sources thus ascertaining its authenticity. The period of data collection was four years that between 1996-2000. The study combines "data on all immigrant patients in whom tuberculosis was detected and all legal immigrants present in a 5-year period in a low incidence country, enabling detailed analysis with a long follow-up period" as quoted by the author. Thus the representativeness of the sample is strong as it includes all the incident cases. There was no scope for random allocation in this study as the cohort was defined by including all the cases. Bias was however excluded by not directly comparing the data obtained from Organisation of Asylum Seekers (COA) and from M unicipal Population Registrars (GBA). Also bias in the missing values of country of origin and time since migration was avoided by multiple imputation and substitution of values by average in the datasets. The sample size was 2661 patients whichis actually the entire affected population. Observations include highest rate of incidence among African immigrants especially Somalis. While Somalis had an incidence rate of 379/100,000, the indigenous population had only 3/100,000. Univariate and multivariate poisson regression is used as a tool which enables a log-linear transition and allows to get a large sample size data on a linear scale. As mentioned, only 42% showed lower incidence rates 9.5-19.4 years after immigration. Children showed lower incidence of infection. "In univariate analysis, incidence rate ratios in adults decreased with age, whereas in multivariate analysis the oldest age group had an increased risk." This is a problem of confounding. In confounding the exposed/infected population is compared to a substitute population which is not totally representative. Thus as shown by the author itself, off the African immigrants, older generation formed a small population which too had migrated recently. Thus the study discusses that pulmonary tuberculosis is highly incident inpopulations even a decade after migration which is consistent with previous works published on the same matter. The author has put forth various reasons for persisted incidence and no sharp decline after immigration.

Human resourse Essay Example | Topics and Well Written Essays - 2250 words

Human resourse - Essay Example Greenway Industries has employed members of both the families and began to grow and made huge profits. Later some issues took place in the firm due to existing reporting process. One of the female members (Kate) in the family believed that male dominated operation will reduce her privileges. The firm has 45 female employees, most of whom work in lower-level clerical positions or on the assembly line. Practically none are in middle or senior or professional positions. Donna’s board membership stands out as an isolated example of female authority. Kate is the daughter of Bob’s and Donna, married to Peter who is the chief finance officer. Kate is not a board member and works in the company’s accounts section on a casual basis when her work at home allows. Kate worked in a big law firm that had enlightened policies in relation to its female workers. She believes that a wholehearted approach to the preparation of the Agency report is called for and her values would make some kind of tokenistic report unacceptable. Kate has begun an informal campaign—mostly through some gentle pressure on her husband Peter and her mother—to have the firm take the reporting process seriously. Robert Lim sees Kate’s move as an attempt to find a spot on the board for her. Kate denies this but believes that her daughters have a genuine interest in joining the firm when they are older. This creates pressure for the board of directors from Donna because of Kate. A family owned business involves one or more family in ownership and control of the business. It is the oldest form of business organization. It is â€Å"A  small or medium-sized business that is controlled and operated by members of a family. It may be organized as a sole proprietorship, partnership, corporation, or limited liability company.† (Business definition for: Family business. 2009). Family owned

Nike Promotions Essay Example for Free

Nike Promotions Essay After looking at Nike’s marketing strategy with respect to product, price, place and promotion, the outstanding success of the brand name calls for more attention to Nike’s promotional strategies. Nike’s promotions and advertisements have been deemed the best in the retail industry. The â€Å"Just Do It† slogan is supposedly one of the most famous and easily recognized slogans in advertising history. It would be safe to claim that brand management is easily one of Nike’s core capabilities. With the company’s advertising budget today reaching $2.4 billion, it is worth looking into Nike’s advertising strategies and how these strategies helped strengthen the brand image. 1980-1988: Early Advertising Before television advertisements, Nike released several successful print ads. One of its earliest print ad campaigns was the â€Å"There is no finish line† campaign by John Brown and Partners. The posters were an instant hit, since, it did not focus on the running shoe product, but instead on the person wearing the shoes. At this early stage, Nike saw the lucrative value in sports sponsorships. The company began sponsoring track and field athletes like Carl Lewis. With lucky breaks, Nike signed some bigger names in the athletic world like Wayne Gretzy and, probably the most important sponsorship signing in Nike history, Michael Jordan. 1988: The JUST DO IT Campaign This campaign was probably Nike’s most known and successful. In 1988, Nike worked with ad agency Wieden and Kennedy to create the slogan Just Do It. The company used this campaign to cash in on the jogging/fitness craze of the 80s. Top competitor Reebok was sweeping the aerobics race so Nike responded with Just Do It ads that practically shamed people into exercising, and more importantly, to exercise in Nikes. The Just Do It ads truly embodied the philosophy of grit, determination and passion to encourage consumers to embrace the culture of fitness rather than focus on the product. The Just Do It campaigns were also successful because of their celebrity features including Bo Jackson, John McEnroe, and Michael Jordan. These famous athletes reassured the quality of the Nike product and gave Nike a â€Å"hip† brand image. These ads were basically turning sweaty, pain-ridden exercise into something sexy and exciting. And lastly, the Just Do It ads were usually humorous, thus connecting to consumers on a level that made them comfortable and feeling positive about the brand. 2000-2005 Using its cooperations with various ad agencies, Nike released several popular and well-received TV commercials. In fact, the company received two Emmy awards for best commercial twice. The first was for â€Å"The Morning After,† which featured a runner on his morning jog on January 1, 2000, facing the chaos of the Y2K predictions. The commercial really connected to consumer emotions, as speculations of the new millennium were the conversation buzz around that time. The second Emmy was for a Nike commercial called â€Å"Move† that featured many famous and regular athletes performing a serious of athletic pursuits in a creative â€Å"pass it on† way. Starting in 2005, Nike released another successful ad campaign that were targeted at athletic woman. The ad focused on women’s Thunder Thighs and Big Butts, encouraging them to embrace their athletic body parts and shapes. This was yet another successful way Nike connected to the consumer on a personal level, as we all know that women tend to care about their self images. 2005 to Present Having built up an empire of a brand, Nike continued to focus on celebrity endorsements. Nike took famous athletes in a variety of sports to feature them in ads. LeBron James from basketball, Tom Brady from football, Ronaldhino from soccer, Roger Federer from tennis and Tiger Woods from golf, just to name a few. Using the A-list, top-notch names in the athletic world really helped tip Nike over into the â€Å"elite† brand division. At this point, Nike is reaching its peak in sales and in brand image. Having reached this peak, Nike is now changing up the promotion game and branching out to the digital world. With a 40% decrease in print and TV advertising, Nike is now trying to stray away from superstars. Now that Nike as perfected the art of branding, it is moving on to a world where consumers want to be told less. In 2010, Nike launched its new marketing division called Nike Digital Sport. This digital focus on sports conceived the Nike+ platform, which is a marriage of Apple and Nike technologies that allows people to track their athletic performance. It is also a platform that allows Nike to virtually have personal conversations with its consumers and, subtly study its consumer’s behavioural patterns. Overall, it seems like Nike is always in tune with consumer preferences and addresses them through strategic and well-executed advertising tactics. It is no surprise that the Nike brand is one of the most well recognized in the world.